2 Former Yahoo Execs Join ChoiceStream
BOSTON A pair of former Yahoo execs have joined ChoiceStream to help the company move deeper into the online display advertising space.
The Cambridge, Mass., firm has hired Cheryl Kellond as svp, advertising, and appointed Usama Fayyad to its board of directors.
Kellond had been vp, advertiser product marketing at Yahoo, which she left several months ago. She led the Internet giant’s efforts in search, display and video advertising, including its Smart Ads platform.
At ChoiceStream, she oversees data-driven display-ad programs, which she claims have yielded threefold increases in clicks and revenue by closely matching product pitches to past shopping behavior.
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