The 10 Most Popular Mobile Purchases

Jumptap, comScore study looks at mobile commerce trends

Tablets may be good for watching movies or reading books, but it looks like consumers are increasingly using it for something else, too: shopping.

According to a study from mobile ad network Jumptap and comScore, 63 percent of tablet owners have made a purchase with their device, as opposed to just 31 percent of mobile owners. That compares to 83 percent of PC owners who have completed a purchase on their laptop or desk computer.

Among consumers aged 18 to 34, the gap between PC and tablet shopping is even narrower with 79 percent saying that they’ve made tablet purchases and 89 percent indicating that they’ve used their PC for shopping.

Mobile purchasing also skews male.

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