The 10 Best Branded Instagram Videos of the Week

GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as YouTube and Instagram.

In terms of the latter, GoPro is becoming a mainstay on the Adweek/Shareablee Instagram Video weekly rankings, often utilizing breathtaking clips from high in the air. But last week, the  San Mateo, Calif.-based company, which has 2.9 million Instagram followers, featured a giant oceanic manta ray deep under the Pacific Ocean in a 15-second social video that garnered 146,000 interactions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in