The 10 Hottest Branded Instagram Videos of the Week

Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's outfit and a nearby muscle-bound dude taking a shower (the latter is nearly NSFW).

In its 15-second social clip, the camera first pans up from the woman's white boots to her skirt before transitioning down the man's back. And the San Francisco-based cosmetics seller was the No.

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