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Ad icons brutalized in new 'AdEaters' trailer

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If you harbor violent impulses toward the Energizer bunny, the Verizon guy or the Geico gecko, then you'll enjoy this movie-trailer-style spot for the New York City premiere of "Night of the AdEaters," which isn't a movie at all but an evening-length party, hosted in cities worldwide, that includes a screening of some of the world's most creative commercials. The first AdEaters event was held in France in 1981; it's coming to NYC for the first time on Friday, Sept. 25, from 8 p.m. to 2 a.m., as the last hurrah of Advertising Week. The ads themselves, handpicked by AdEaters founder Jean Marie Boursicot from his own vast personal archive, are said to be "amazing, intriguing, shocking, and funny," and hail from 60 countries "representing the vitality, creativity, passion and trends present in the world of advertising from around the globe." Boursicot is contemptuous of repetition and familiarity—thus, the disdain for the bunny, the test man and the lizard. And judging by the other characters in the trailer, we're more likely to see ads from Burger King than McDonald's in the show.

—Posted by Tim Nudd