Brands Lag in Use of Social Media
Campaigns need to move from "likes" to engaging
Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How many of the publishers in the room were involved in campaigns where social media was ancillary and how many had campaigns with social media in a central role?
With a show of hands, the majority of attendees indicated the former, signaling how much work marketers have ahead of them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in