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Job hunters are just as desperate in Cannes

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By Brian Morrissey

Garbini

In this economy, we've already seen some copywriters turn to unorthodox, even disturbing methods to get work. What better place than Cannes to test out your self-marketing skills? Alex Garbini, a Brazilian copywriter living in Paris, came down to the festival to drum up some leads. Rather than discretely working the Carlton Terrace, Garbini went with a more direct approach: He picketed in front of the Palais with a sign that read, "Special promotion. See my folio and get your green card." The green card in question was Garbini's business card. Effective? Too soon to tell. Garbini said he'd gotten a smattering of people to stop and check out his book.