What better way to get in the mood for Cannes Lions 2009 than by looking back at some of the winners from earlier in the decade? Below are the Film and Press winners for each year since 2000. (Click the print ads to see larger versions.) Do any of the choices seem particularly brilliant or misguided in retrospect?
FILM: Microsoft, Halo 3 campaign Advertiser: Microsoft Product: XBox 360/'Halo 3' Video Game Entrant Company: McCann Worldgroup, San Francisco Country: USA
PRESS: Energizer campaign Advertiser: Energizer Product: Energizer Lithium Batteries Entrant Company: DDB South Africa, Johannesburg Country: SOUTH AFRICA
2007
FILM: Dove, "Evolution" Advertiser: Unilever Product: Dove Self Esteem Fund Entrant Company: Ogilvy & Mather Country: CANADA
PRESS: Ultra Tide campaign Advertiser: Procter & Gamble Product: Ultra Tide Stain Remover Entrant Company: Saatchi & Saatchi, New York Country: USA