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What better way to get in the mood for Cannes Lions 2009 than by looking back at some of the winners from earlier in the decade? Below are the Film and Press winners for each year since 2000. (Click the print ads to see larger versions.) Do any of the choices seem particularly brilliant or misguided in retrospect?
—Posted by Tim Nudd
2008
FILM: Cadbury, “Gorilla”
Advertiser: Cadbury
Product: Dairy Milk
Entrant Company: Fallon
Country: UNITED KINGDOM
FILM: Microsoft, Halo 3 campaign
Advertiser: Microsoft
Product: XBox 360/’Halo 3′ Video Game
Entrant Company: McCann Worldgroup, San Francisco
Country: USA
PRESS: Energizer campaign
Advertiser: Energizer
Product: Energizer Lithium Batteries
Entrant Company: DDB South Africa, Johannesburg
Country: SOUTH AFRICA
2007
FILM: Dove, “Evolution”
Advertiser: Unilever
Product: Dove Self Esteem Fund
Entrant Company: Ogilvy & Mather
Country: CANADA
PRESS: Ultra Tide campaign
Advertiser: Procter & Gamble
Product: Ultra Tide Stain Remover
Entrant Company: Saatchi & Saatchi, New York
Country: USA
2006
FILM: Guinness, “Noitulove”
Advertiser: Guinness
Product: Guinness
Entrant Company: Abbott Mead Vickers BBDO
Country: UNITED KINGDOM
PRESS:...
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