Yahoo Powers Up Online Sports Magazine
For years, Yahoo Sports has been outdrawing sports giants ESPN and Sports Illustrated in terms of online audience reach. Now, the portal is looking to borrow a page or two from its traditional media rivals—albeit in a unique digital form.
Yahoo has launched ThePostGame, a new online sports magazine built in conjunction with social fan site SportsFanLive.com—the brainchild of CEO David Katz, who previously ran Yahoo’s sports and entertainment groups. And ThePostGame already has its launch sponsor, Toyota.
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