Bonnier’s Working Mother Media laid off eight sales and marketing staffers as its Swedish parent tries to wring cost savings out of the unit.
Going forward, sibling magazine Parenting will handle Working Mother’s consumer advertising sales, which will seek group buys across Bonnier’s parenting titles, said Carol Evans, founder and president, Working Mother Media. Working Mother will continue to handle corporate image ad and sponsorship sales.
“We’re better served, with everyone looking for group buys,” said Evans. “It’ll be a strong marketing opportunities for advertisers.”
Bonnier bought Working Mother two years ago for an estimated $10 million.