Rodale’s Women’s Health has ended its search for a new top editor, naming Michele Promaulayko to the position. Rodale poached Promaulayko from Hearst Magazines’ Cosmopolitan, where she had served as executive editor since 2000.
The appointment of a longtime fashion/beauty editor comes as Women’s Health has been boosting its content in those areas under Dave Zinczenko, who is editorial director of Women’s Health as well as editor in chief of Men’s Health.
Promaulayko fills the spot left vacant by Tina Johnson, who stepped down from her position and left the parent company in August. The three-year-old lifestyle book will increase its rate base to 1.35 million with the Jan/Feb issue, from 1.1 million.