'Wired' Puts Out Steve Jobs E-Book | Adweek
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'Wired' Puts Out Steve Jobs E-Book

Mag takes candid look at its own coverage
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While other publications scrambled to put out ink-on-paper editions on Steve Jobs, Wired turned to the e-book format for a commemorative product.

Staffers worked late into the night Friday to get “Steve Jobs, Revolutionary” in the Wired container on the Apple iPad Saturday. The e-book is set to go live on the Amazon Kindle Monday afternoon. It’s free for Wired subscribers and $2.99 for nonsubscribers.

The e-book contains senior writer Steven Levy’s 5,000-word tribute to Jobs and several past features from Wired on the impact of the tech giant and Apple.

In one, Fred Vogelstein recounts the “superheroic efforts” required to create the iPhone. It also includes a 1996 interview with Gary Wolf in which Jobs downplays his own impact saying, “This stuff doesn’t change the world. It really doesn’t.”

In a note that opens the e-book, the editors admitted they themselves didn’t always grasp the impact of Jobs’ inventions at the time.

“We sometimes stumbled as we tried to make sense of Jobs' creations,” they wrote. “Our famous ‘101 Ways to Save Apple,’ penned as Apple's co-founder returned from exile in 1997, is packed with howlers (none more embarrassing than our first suggestion: ‘Admit it. You're out of the hardware game’).”

Elsewhere, Time, Newsweek, and Bloomberg Businessweek rushed last week to put out special coverage of Jobs’ life and work. Time stopped the presses to remake last week’s edition, while Newsweek and Businessweek put out ad-free issues.