'Wired,' 'New Yorker,' 'Entertainment Weekly' Top L2's Digital Rankings
Study finds tablet efforts growing, mobile lacking
Wired is the most successful magazine brand in the digital space, according to digital marketing think tank L2. Today, L2 released its second annual Digital IQ Index: Magazines study, which ranks the best and worst digital strategies in magazine publishing.
For the rankings, developed by NYU professor and magazine scold Scott Galloway, L2 studied 80 magazines' performance across Web, digital marketing, social media, mobile and tablet (a new addition for 2012), taking into account 320 data points from load times and customer service availability to Pinterest
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in