Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a portal for athletes to share their thoughts and experiences. We spoke to The Captain about the motivations for creating his new outlet, why video is important to the publication, what to expect from it and why he's happy staying off-camera in this new venture.

Adweek: Why start The Players' Tribune?

Derek Jeter: I'm still expanding the things I want to do in this part of my life.

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