Who's Got the Digital Circulation?

Magazines have been on the tablet for the past couple of years, but has it paid off?

Magazines have been hunkering down the past two years to translate their content to tablets and e-readers, but they have little to show for their efforts so far.

Digital editions totaled 3.1 million in the second half of 2011, about 1 percent of total circ, according to figures from the Audit Bureau of Circulations. But minus sponsored copies, which are paid for by businesses and not indicative of consumers’ willingness to spend on them, individually paid digital editions made up less than 1 percent of total circulation.

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