Where Did Young Magazine Readers Go?

This demo wants their info in a sharable, digital form

The early aughts were something of a golden age for magazines aimed at teens and preteens: Elle Girl, YM, Teen People, Cosmo Girl, Teen. But those titles have since folded against a shrinking ad market, competition from celebrity weeklies and the Web. The lack of replacement products suggests the remaining leading young women’s titles seem to have given up on the demo—despite research showing that half of kids ages 8-12 still read print magazines.

After Teen People closed in 2006, People turned to digital media and themed issues to appeal to tweens.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in