Wenner Media to Postpone Us Weekly Spinoff

With advertisers slashing spending, Wenner Media’s Us Weekly said it would delay until fall the planned spring launch of a fashion/beauty spinoff, Us Style.
 
The previously announced spinoff was slated to publish quarterly with a circulation of 450,000, with about half coming from subscriptions and half coming from newsstand sales. While the fashion/beauty category is already saturated with monthlies as well as spinoffs like People Style Watch and Cosmopolitan Style and Beauty, Us Style’s rationale was that the majority of Us Weekly’s readers wanted more fashion and beauty content.