'Washington Post,' 'Baltimore Sun' to Share Content | Adweek 'Washington Post,' 'Baltimore Sun' to Share Content | Adweek
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'Washington Post,' 'Baltimore Sun' to Share Content

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The Washington Post and The Baltimore Sun -- longtime rivals for influence and readers in and outside the Beltway -- announced Tuesday they will soon share news and sports stories as well as photos.

"The Post and the Sun have agreed to share the newspapers' day-to-day coverage of certain Maryland news and sports," the papers said in a joint announcement. "In addition, the Post and the Sun may draw on each other's national, international and feature stories that are distributed by the LAT-WP News Service, to which both contribute. The exchanges will allow each paper to take advantage of the other's strengths and expertise in specific subjects around the region and the world."

Some content won't be shared, the papers said.

"As part of this accord, exclusive stories will not usually be shared, nor will coverage of such competitive subjects as Maryland state government and University of Maryland athletics," they said.

In prepared statements, the rival editors had nothing but praise for each other's paper. The sharing starts Jan. 1.

"We have great respect for The Baltimore Sun's reporting and believe adding their expertise to our regional coverage will be very beneficial to our readers," Post Executive Editor Marcus Brauchli said.

"The Washington Post is one of America's most respected news organizations, and adding its award-winning coverage of the federal government and national affairs to The Sun's pages will help make our paper even more relevant and comprehensive for readers," said Sun Editor Timothy A. Franklin, who announced Monday he will be departing for an academic position.

Franklin's announced replacement, J. Montgomery "Monty" Cook, said, "there's never been a more important time to provide greater access to quality reporting and writing to our readers and online audience."