'Vogue' Sees Decent Gain for September Issue | Adweek 'Vogue' Sees Decent Gain for September Issue | Adweek
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'Vogue' Sees Decent Gain for September Issue

Fashion bible releases ad figures for critical issue

Vogue, August 2011.

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Vogue closed its closely watched September issue with 584 ad pages, an increase of 50 pages, or 9.3 percent, over the year-ago issue, publisher Susan Plagemann said.

The increase is smaller than last year’s uptick of 25 percent, when magazine ad spending was starting to come back post-recession. In 2007, Vogue had its all-time high with 727 ad pages. Still, it’s a decent gain for the fashion category leader, considering its already hefty size.

Plagemann said the Condé Nast title benefited from gains in fashion, retail and beauty advertising and the brand's health, pointing to newsstand and online figures. Vogue recently relaunched Vogue.com and Plagemann said it plans to roll out another Web property in December, which she wouldn’t identify.

“The brand’s relevance is at an all-time high,” she boasted.

Other fashion monthlies have already closed their all-important September issues, with mixed results. Hearst Magazine’s Elle was down 6.8 percent to 350. Corporate sibling Harper’s Bazaar came in at 308, a 2.2 percent gain. And Condé’s W edged up 3 percent, to 255.

Time Inc.'s People StyleWatch, while its growth has slowed, was still up 22 percent to 165 pages, its biggest September issue since its launch five years ago.