Vibe to Cut Rate Base and Frequency

Facing steep circulation and ad-page declines, hip-hop monthly Vibe announced a series of cost-cutting measures, including its second rate base cut in the past year.
 
The title, owned by private equity firm Wicks Group of Companies, said it would slash its rate base to 600,000 from 800,000 as of the June/July issue. The cut is the second in a year: Vibe reduced its rate base to 800,000 from 850,000 in the second half of 2008.