USA Weekend, USA Today Your Life Combine Edit Teams
Move follows continued ad page declines
Gannett has merged the editorial teams of USA Weekend, its Sunday newspaper supplement, and USA Today’s Your Life, a lifestyle newspaper section and online vertical it launched this past fall.
The change comes at a time of prolonged print advertising challenges for the biggest U.S. newspaper company and the industry in general, though, leading Gannett to lay off thousands of workers and mandate unpaid leaves for its remaining workforce.
Gannett said the merger would help USA Weekend go after female readers and the advertisers that want to reach them by increasing the amount of lifestyle content in the magazine.
As part of the merger, USA Weekend's edit team will now be part of a combined team that's being overseen by Heather Frank, vice president of consumer media for USA Today, and Your Life content will appear in USA Weekend.
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