USA Today Puts Itself Under Wraps With Ad
USA Today buyers who are looking for the news in Monday’s issue will have trouble finding it.
Amid a still-tough ad environment, the Gannett flagship will for the first time wrap its news section with an ad—one that will completely obscure the paper as shown through the window of outdoor racks.
The ad for Jeep’s 2011 Grand Cherokee is part of a $1 million-plus deal that will include a presence on USA Today’s iPad app and Web site.
Lee
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