TV Guide Overhauled Under New EIC Birnbaum
Newly sold and heading for yet another sale, TV Guide has sought to reinvent itself for a consumer faced with plenty of options for television listings and entertainment news.
The latest effort comes under ex-Life & Style editor Debra Birnbaum, who was installed as editor last month after Macrovision Corp. completed its $2.8 billion purchase of TV Guide parent Gemstar-TV Guide and ousted her predecessor Ian Birch.
The next issue, on newsstands June 12, speaks to Birnbaum
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