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Trib Interactive Reorgs Content Team

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Saying it wanted to increase its search engine optimization and "help build more intriguing content" for Tribune Co. sites, Tribune Interactive (TI) named new appointments to a restructured content team.

In an announcement late Tuesday, TI President Mark Chase named Rob Barrett, formerly senior vice president and general manager for Tribune Interactive at the Los Angeles Times, executive vice president/programming for TI, based in Los Angeles.

Julie Anderson, who had been vice president/interactive at the Orlando Sentinel, was named vice president/content integration.

Tom Davidson was named vice president/content for TI's Baltimore, Hartford, Allentown, and Hampton Roads markets.

Jeff Levine was named vice president/content and marketing for TI's South Florida and Orlando markets.

Andy Friedman will serves as vice president/content for TI Central.

Jeff Kapugi, a new TI hire, was named as vice president/content for the Chicago market, overseeing sites including chicagotribune.com and wgntv.com.