Toyota Test Drives Forbes' New Sponsored Content Platform

Pulse gives brands a 'high-touch' experience

In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content platform called Pulse.

With help from Droga5, the effort kicks off today with Toyota in the driver's seat. In addition to trivia questions, data visualization and video content, the automaker's month-long Pulse dashboard will include feature pieces based on the tagline "Fueled by Skepticism." The idea is to highlight automotive and technological innovations once predicted to have little chance of commercial success.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in