If you head over to TotallyHer.com, you'll notice one notable difference: a lack of display ads. Instead, the only way to advertise brand on Evolve Media's latest site—which launched on Thursday—is through native content.
TotallyHer.com will feature top stories across Evolve Media's female-oriented sites, which receive 35 million monthy unique visitors, and mix in native content from brands.
Evolve Media chief revenue officer Geoff Schiller believes the new approach will not only showcase the site's best stories but make it known as a place for premium content.
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