Time Spent on Top News Sites in Decline
Following the same trend in September, the average time spent per person on newspaper Web sites declined in October year-over-year as monthly uniques soared.
The data is from Nielsen Online (owned by E&P’s and Mediaweek’s parent company) and tracks the average time spent per person at a site during October.
Some sites, however, made big increases.
The New York Times was up to an average of 40 minutes versus 35 minutes in October ’07. Politico, which increased its monthly uniques 178 percent, managed to up the average time spent on the site from 9 minutes in October 2007 to almost 19 minutes in October 2008.
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