Time Inc.'s Maghound All Bark, No Bite?

When Time Inc. launched Maghound, its Web-based magazine subscription service, it was hailed as a promising innovation for the industry that would attract new magazine buyers with a Netflix-like approach. Maghound members pay a monthly fee for a set number of titles per month (packages start at $4.95 for three) and can swap out, cancel or add titles at any time. Yet as it nears its one-year anniversary, Maghound has been negligible as a source of sales—below 1 percent in some cases—participating publishers say.