Politics and big news stories may be Time’s stock in trade, but in an online world, a weekly newsmagazine brand needs to find new digital currency. For the past two years, Time has been spinning off its content into online verticals like Techland, Healthland, Swampland, and Time Ideas.
Now comes its newest: Time Entertainment. The vertical, edited by Gilbert Cruz, will cover movies, TV, books, music, games, and celebrity, with more than 100 pop culture lists and daily recommendations.
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