The CW has given full-season orders for all three of its freshman dramas, picking up the back-nine episodes of Ringer, The Secret Circle, and Hart of Dixie.
Each of the rookie dramas debuted outside premiere week, with Ringer and The Secret Circle bowing the week of Sept. 12 and Hart of Dixie taking flight on Sept. 26. Ratings for the three series have been steady, if unspectacular, in recent weeks.
Leading out of The Vampire Diaries in the Thursday 9 p.m. slot, The Secret Circle is The CW’s top-rated new series, averaging a 1.0 rating with adults 18-49, and a 1.5 in the target demo, women 18-34.
Season to date, the Sarah Michelle Gellar vehicle Ringer is averaging a 0.9 rating among the 18-49 set and a 1.2 with women 18-34. Tuesday’s installment served up 1.71 million viewers and a 0.7 rating.
After premiering Sept. 26 to 1.88 million viewers, Hart of Dixie is averaging a 0.7 in the TV demo and a 1.1 rating in the network’s sweet spot.
“We believe in the creative strength of these dramas, and by giving them back-nine orders, we can give our audience the chance to enjoy complete seasons of all three of them,” said Mark Pedowitz, president of The CW, announcing the three pickups. “With compelling story lines, engaging characters, and tremendous buzz, we firmly believe [they] can become signature series for The CW, the kind of top-notch shows that are synonymous with our brand.”
Last week, The CW mercy-killed H8R, an awkward celebrity confrontation series hosted by Mario Lopez. The final episode of H8R on Oct. 5 delivered just 1.07 million viewers and an 0.4 rating. Repeat episodes of Ringer have taken the show’s place in the Wednesday 8 p.m. slot.