Teen Vogue Dons Denim for August

With denim showing up everywhere from bikinis to diapers, Teen Vogue is hopping on the trend. It’s dedicating its August issue to denim, and surrounding it with a microsite called Declareyourdenim.com, Times Square kickoff event, and events at shopping centers around the country, all offering opportunities for advertiser integration.
 
“Six months ago, we were thinking about the recovery and apparel choices kids would be making that would be supportive of the recovery,” said Laura McEwen, who until recently was vp, publisher of the Condé Nast title (she’s now publisher of sibling title Self and has been succeeded by Sabine Feldmann).