Survey: Number of e-Reader Owners on the Rise

In another encouraging sign for publishers who are placing their bets on digital editions, the number of people who own e-readers has jumped 34 percent in the past six months to nearly 2.8 million, according to GfK MRI’s Survey of the American Consumer.
 
The MRI data released today is the newest supporting the idea that consumers are interested in the new platform. Also today, a consulting firm working for Next Issue Media, an e-reader consortium of five big publishing companies, presented simulated purchase research indicating strong demand for e-readers and digital versions of magazines.