Superheroes Need Saving

Faced with declining print sales and the closure of specialty shops, comics powerhouse DC plans a digital reboot

For fans of Superman and Batman, September will be a momentous month—Time Warner’s DC Comics is clearing years of superhero continuity by resetting the numbering on all of its titles back to 1. More significantly, the company is acknowledging that the future of the comic books may not be on paper.

Like its rival Marvel, DC has been working with startup comiXology to bring its comics to Apple’s iPad and other devices. And now DC has gone completely “day-and-date” with its digital releases, issuing the physical and digital issues on the same day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in