Sugar Inc. to Buy Circle of Moms Social Network
PopSugar owner also considering IPO
Online media and commerce company Sugar Inc. has agreed to buy Circle of Moms, a social network of 6 million mothers.
Sugar Inc., which operates entertainment news blog PopSugar, declined to disclose terms of the deal to buy the San Francisco-based social network, which initially launched on Facebook in 2008.
Brian Sugar, co-founder and CEO of Sugar Inc., said that while his women’s lifestyle company has other websites that appeal to mothers, the addition of a mom-centric social network extends Sugar’s reach in a new way.
“We didn’t have sites where moms could talk to each other and help each other out,” he said.
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