Study: Print Media Slow in Migrating Online

There’s a digital divide among print media executives when it comes to rating their own companies’ new-media strategies, new Forrester Consulting survey reveals.
 
Less than half of execs surveyed feel their employers are aggressively investing in new media, says the survey, due out Oct. 26. Only 12 percent described their companies as very aggressive.
 
Forrester conducted the online survey in September for Zeta Interactive, a digital marketing firm. Forrester polled 150 respondents from a cross-section of industries that are heavy print users, primarily retail and publishing.
 
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