Study: Business-to-Business Media Shows Three-Year Decline

The slumping economy and ongoing reader and advertiser shift to online sources continue to impact business-to-business media, which held their revenue flat from 2005 to 2007, according to American Business Media’s “ABM Financial Trend Report, Three-Year Analysis, 2005-2007.”
 
All three measured revenue streams showed declines over the three-year period. The report, by The Jordan, Edmiston Group Inc., was based on data provided by 18 B2B media companies representing 118 publications. Key findings were presented at ABM’s Top Management Meeting, held last month in Chicago.
 
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