Study: Broadcast Beats Out Newspapers for Ad Sales
This year will mark the first time in U.S. history that broadcast television will get more advertising dollars than newspapers, according to a study due Tuesday.
If the prognostication from Veronis Suhler Stevenson is correct, broadcast TV will be the No. 1 advertising medium in the country, knocking newspapers from the spot they have held since the late 18th century, the start of such record-keeping.
However, the TV networks ought not get too complacent — three years from now, Internet advertising will take over as the leading generator of advertising revenue, VSS says.
According to VSS, a media private equity firm, Internet advertising will boast an 18.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in