Study: All Pay Models Are Not Created Equal

New research from Forrester has found that while a minority of consumers is willing to pay for online content, not all pay models are considered equal.  
 
The findings are relevant today when just about every print publisher is hunting for ways to offset declines in ad revenue by shifting their revenue burden to readers who are used to a world of free online content.
 
While 80 percent of consumers said they wouldn’t pay for access to online content if the publisher erects a pay wall, equal amounts—8 percent—said they preferred an online subscription and multichannel subscription.



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