Star Nabs Longtime Redbook Beauty Director | Adweek Star Nabs Longtime Redbook Beauty Director | Adweek
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Star Nabs Longtime Redbook Beauty Director

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American Media Inc.’s Star has nabbed a big get, but this one isn’t related to celebrity coverage: the weekly hired Cheryl Kramer Kaye, the longtime beauty director at Hearst’s Redbook, to oversee its growing beauty/fashion coverage.
 
Kramer Kaye replaces Tara Kraft, who was named editor in chief of sibling pub Shape in November, succeeding Valerie Latona. Kramer Kaye’s appointment, which takes effect Jan. 13, was made by Star editor in chief Candace Trunzo.

“She is one of the most respected and talented editors in the industry and will add a great new dimension to our beauty and fashion coverage,” Trunzo said.
 
At Redbook, Kramer Kaye was credited with spearheading the MVP Awards, an annual recognition of the best beauty products. Before Redbook, she oversaw beauty coverage at Meredith’s Fitness.

Star considers beauty/fashion coverage a key driver of its ad pages, which rose 18 percent to 1,242 this year through November. Us Weekly was down 3 percent to 1,490 and In Touch was up 1.2 percent to 780 in the same period. People was up 7.7 percent to 3,117. (All ad-page figures are per Star.)
 
This isn’t the first time in recent months that AMI has hired away (or lost talent to) a publishing rival. Last March, AMI lured back Diane Newman from Meredith to serve as group publisher over its women’s health/fitness titles.
 
AMI also hired Brian Gruseke away from Meredith to succeed Sabine Feldmann, who left to become associate publisher of Condé Nast’s Teen Vogue (and was since promoted to vp, publisher).