Time, Sports Illustrated's Boston Marathon Coverage | Adweek
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Time, Sports Illustrated's Boston Marathon Coverage

Newsweekly to release tablet-only special issue

Time magazine will release a free, tablet-only issue dedicated to the Boston explosions this Thursday. (The magazine’s print edition, which had already been planned around the annual Time 100 list, hits newsstands on Friday.) The issue includes photos, interactive features and contributions from Fareed Zakaria and Nancy Gibbs. This will be Time’s third tablet-only issue (it had previously released special content around the 2012 election), and its first free tablet edition.

Elsewhere at Time Inc., People is also planning to cover the Boston events in its upcoming print edition, which hits newsstands in New York and Los Angeles on Wednesday. The weekly will run a full Boston cover in the Northeast, while in other parts of the country, a vertical strip of the cover will be dedicated to Boston, a rep there said.

After some 11th-hour scrambling, Sports Illustrated managed to get coverage of the Boston Marathon into its print magazine, which closed Monday. Managing editor Chris Stone described the process of closing the issue on the Inside Sports Illustrated blog, writing, “With the deadline rapidly approaching soon after the tragedy occurred, our team of editors and writers quickly worked together to provide our readers with coverage that is highly personal and emotional.”

The cover photo was changed at the last minute to one of the day’s most memorable images: 78-year-old runner Bill Iffrig, who had fallen to the ground following an explosion, surrounded by a group of police officers (Boston Globe staff photographer John Tlumacki took the photo). “We chose to run the cover photo because we felt it truly captured the horrific moment at the end of the race,” wrote Stone.

Inside the magazine, the “Leading Off” photo section was dedicated to images from the marathon, and two editorial pieces addressing the events were added right before closing. Senior writer S.L. Price happened to be on assignment in Boston for an unrelated story—making him the only Sports Illustrated staffer present at the time of the bombings—and interviewed runners and witnesses for a story about the aftermath of the explosions, while columnist Steve Rushin contributed a personal essay about attending the marathon last year with his own 8-year-old daughter. Both articles were also made available yesterday on SI.com.

The magazine hits newsstands tomorrow, and SI will continue to cover the explosions online. 

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