It's that time of year again, when Sports Illustrated provides a brief respite from the bitter cold with the release of its annual sun-and-sand (and scantily clad) Swimsuit Issue. Today, as the magazine hits newsstands and digital platforms, SI is kicking off its biggest rollout ever, with massive public events in New York and Nashville.
"Our strategy this year was to go bigger across every single channel," said the magazine's vp, publisher Brendan Ripp. "Sports Illustrated has never tried to launch something this big in the experiential space."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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