Alternative music magazine Spin has named a new online editor-in-chief in preparation for its reduction in frequency and increased digital focus. Caryn Ganz will replace online editor Mark Bautz, who is leaving the company.
Ganz, who has worked at Rollingstone.com and Yahoo, is joined by two other new hires, senior editor Christopher Weingarten and associate editor David Bevan. They’ll work on print and online, supporting Spin’s digital emphasis, said editorial director Charles Aaron.
“With the magazine going bimonthly,” Aaron said, “the website has to be of the same caliber and depth of the magazine. I think we’ve struggled with that in the past. I think we just haven’t had that mandate—make the content as good or better than what’s in the magazine. The folks we’re bringing in now have a lot of experience on the digital side.”
Spin announced last week it would reduce its annual frequency to six issues from 11 and cut its rate base to 350,000 from 450,000 in 2012.