Southern Living, already a behemoth in the brand extension department (you can buy Southern Living furniture, bedroom linens, tableware, and even house plans), is giving "living" the brand experience a whole new meaning with a Southern Living Hotel Collection.
“We’d really been looking at brand extensions that allow for deeper immersion into the lifestyle,” said publisher Greg Schumann. “We always say that our reader doesn’t just read Southern Living—she lives it. As we began to focus on the travel facet of the brand, we realized that our readers are always looking for Southern Living vetted and endorsed experiences.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in