Seventeen.com Relaunches With a Social Networking Push
Following the recent boom and bust of teen magazines like Teen People and Elle Girl, the remainder has less competition on newsstands. But they also face new rivals for readers who have come of age amid social networks and other digital diversions.
To that end, Hearst’s Seventeen has relaunched its Web site with a massive social networking push aimed at pulling girls away from online networks like Facebook, instant messaging, games and the like.
“It’s absolutely about having girls spend more time on Seventeen,” said Ann Shoket, editor in chief of Seventeen.
Seventeen.com
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