Seven Time Inc. Titles to Run Ad-Edit Grammys Push
In a second ad-edit collaboration across multiple titles, seven Time Inc. magazines will serve up simultaneous Grammy coverage in February.
Last March, five dissimilar titles—including Time, Fortune and People—ran coordinated coverage of the 3-D media craze. Each title had a different spin on the technology and included a pair of 3-D glasses in their issue.
The Grammys coverage will run in all seven titles in Time Inc.’s Style and Entertainment Group, which includes Entertainment Weekly, Essence, InStyle and the People brands, reaching 63 million readers, said Paul Caine, SEG president and group publisher.
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