FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment manufacturer Cap Barbell Inc. to launch a line of Self magazine-branded products.
The Self collection will include fitness items like weights, yoga mats, and heart rate monitors. As of today, the magazine’s other product extensions include the Workout in the Park Social Game, apps like Self Workouts, live events, and The Drop Ten Diet, a book by editor in chief Lucy Danziger. A Self rep didn't have details on when and how the new fitness products would be available.
This is Condé’s first licensing arrangement with FremantleMedia since the companies first announced a pact last summer, making Condé the first media company to join Fremantle’s list of third-party brands. Condé originally brought on Fremantle to do licensing for Self, Golf Digest, and Epicurious, involving everything from product extensions to digital and TV initiatives, as the publisher looks to gin up new revenue streams.
So far, neither Epicurious nor Golf Digest have announced any licensing agreements with FremantleMedia, although when the pact was announced last summer, Golf Digest said it planned to launch home, video, and corporate gift products.