Self Aims for Adobe With App

Self editor Lucy Danziger has created a new position of editorial director to lead the Condé Nast magazine’s expansion to the iPad and other platforms. And while the parent company declined to confirm it, Self said it aims to create the app with software firm Adobe.
 
That would make Self the third magazine at the company after Wired and The New Yorker to forgo the internal app development track that produced the GQ, Vanity Fair and Glamour apps in favor of the more elaborate (and editor-centric) Adobe version.
 
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