Russian 'Snob' to Launch in U.S.

An unlikely magazine with an even unlikelier name is coming to the United States.
 
The magazine is Snob, and it already publishes in Russia and the U.K. Snob, which is aimed at well-heeled Russians, consists of three components: a general-interest magazine, online social network and live events. The U.S. debut is set for Sept. 15 with a target circulation of 20,000.
 
While it’s hard to imagine American consumers carrying around a magazine called Snob, its founders have explained that for Russians, the term is actually a compliment.



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