Rolling Stone Gets Traffic Boost From Boston Bomber Controversy

Payoff's uncertain, though

Boycotts or not, Rolling Stone struck newsstand gold last month with its controversial Boston Bomber issue, which saw sales nearly double versus the previous year. And that buzz seems to have translated to the magazine’s digital platforms, too.

Rolling Stone posted a preview of the cover on Rollingstone.com on July 16 and posted the cover story “Jahar’s World" the following day. (The practice of posting cover articles online is relatively new for Rolling Stone, which has been upping its digital game lately.)

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