Rodale Title Runner's World Launches Paid Feature on Site
As the ad-starved print industry scrambles to find new ways to charge consumers for its content, Rodale’s Runner’s World is launching a paid feature on its site where runners can access training programs to prepare for fall marathons.
The Marathon Challenge will launch June 9. For a $130 fee, runners can access features like personalized training tools, weekly e-mails and access to the site’s community section. A second $250 program, will offer those features in addition to extra perks like post-race massages for people who want to run the Richmond Marathon on Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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